SAVOY CONSTRUCTION
A brand new company, a new breed of main contractor, a new visual identity.
Savoy Construction is a main contractor, demolition and interior fit-out business. Set up in 2016, the company, needed a new mark for launch, fast. The solution was an elegant and dynamic logo, appropriate for a new breed of contractor.
The New Mark: We designed the logo to be elegant and confident, promoting attention to detail and care. In a sector, where big bold letters are commonplace, our team decided that this new look and feel creates a softer relationship.
The tick which is displayed within the A, is designed to be an identifiable mark for Savoy. This tick is used on their corporate identity, like business cards and the direction of the new website which was launched in March 2018.
Brand Guidelines: In addition to the new mark, we created a primary and secondary colour palette for the brand. The primary colour palette has been used extensively in their marketing collateral including logo and business cards. A secondary colour palette has been introduced with the design of the new website to create a more inspiring and colourful site.
New Website: We redesigned Savoy's website from a basic functioning website to a fully functioning, interactive and responsive site that can showcase their work in a colourful and dynamic way.